Tag Archives: MLB

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New Balance Announces Partnership with All-Star Jose Bautista

Boston, MA – Global athletic leader New Balance announced today the signing of all-star right fielder, Jose Bautista. New Balance will be Bautista’s official on-field footwear and on and off-field athletic footwear and apparel provider.

“I am thrilled to be a part of the New Balance family and enjoy working with a group that is as passionate as I am both on and off the field,” says Jose Bautista. “I look forward to working with the New Balance team to continue to enhance my performance on the diamond while supporting each other’s charitable efforts.”

New Balance is very excited to be working with Jose. He has had an extraordinary start to the season and shows an unwavering dedication to his craft, strong leadership and a passion for the community,” says Mark Cavanaugh, general manager of sports marketing for New Balance. “We look forward to seeing him continue his great 2011 campaign and supporting him on and off the diamond.

This season, Bautista, who set the record for most all-star votes ever, with more than 7.45 million, is wearing a special make-up of the New Balance 1103 baseball spike. The cleat features “Bautista” and his number “19” on the tongue. Called a “running shoe on spikes,” the 1103 offers high performance running technologies to eliminate spike pressure and provide an athlete superior comfort and fit on the field. Bautista will also wear 2 different custom designed 1103s created specifically for the home-run derby and the all-star game.

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New Balance signs Santana

New Balance has announced the signing of New York Mets pitcher Johan Santana to a multi-year endorsement deal. The brand will be Santana’s official on-field footwear and off-field athletic apparel provider. New Balance will also sponsor The Johan Santana All-Star Bowling Classic on June 21st. “It is extremely important to me to give back to my community, here in the U.S. and in Venezuela, so I am excited to have New Balance’s support at my upcoming bowling event,” says Santana. “The New Balance cleats are comfortable pitch after pitch, which makes a big difference on the mound.” The signing follows New Balance’s recent inking of Boston Red Sox second baseman Dustin Pedroia and pitcher Manny Delcarmen, both of whom wear player exclusives of the New Balance 1101 baseball cleat – a shoe the company has called a “running shoe on spikes” for its running shoe-like performance. Santana will wear a Mets-themed Black/Blue-Orange version of the 1101, comprised of black nubuck, blue/orange overlays and accents, as well as Santana’s jersey number 57 displayed on the tongue and lateral heel panel.