Every summer runners from around the globe visit beautiful New England to run in one of the most popular races in the nation: the Falmouth Road Race. With its winding 7-mile course through scenic Cape Cod and its breathtaking views, it’s no wonder each year there are more applications than available registration numbers. Lucky for you, to celebrate the race on August 14, 2011, we’re giving away a total of three (3) Falmouth Road Race prize packs, which include:
Two entries, including registration fees, to the prestigious Falmouth Road Race
Hotel accommodations for one night at the Sea Crest Beach Hotel
Pre-Race Luncheon
Two pairs of New Balance 890 running shoes with REVlite
New Balance running apparel for the winner and guest
Access to the VIP Finish Line Tent
How to Enter:
Here’s how it works. We’ll post one trivia question per day over six days here on our page. Answer correctly for your chance to win. Check back every day at noon for a new question and a new chance to enter. Think you’re up to the challenge? Enter now and show us how you can make excellent happen.
Contest dates:
The contest will start at noon Friday, July 15 and run through Thursday, July 21, 2011.
Prize Eligibility
Only persons residing in Puerto Rico and United States who are at least 13 years of age can enter.
We wanted to invite you all to join an amazing opportunity taking place at the Happiest Place on Earth—Disney World! Run with Rally Foundation as a Rally Athlete at the Walt Disney World Marathon in January 2012—one of the nation’s premiere races!
Every weekday in America, two classrooms of children, about 46 kids, are diagnosed with cancer. To honor them, Rally is looking for 46 Mommas, Papas or any other supporters of children fighting cancer to participate as Rally Athletes on the Walt Disney World Marathon Weekend Team.
The Rally Athlete Program is the national endurance training and fundraising program for volunteers interested in participating in Full and Half Marathons and Triathlons. The only commitment Rally asks of participants is to train, fundraise and have fun!
By running as a Rally Athlete, you will have access to unique training benefits and multiple fundraising levels to suit your individual needs. Here is what being a Rally Athlete Training Team member offers you:
• Certified Training Coach will provide athlete with training tips on nutrition, injury prevention, form and technique and available to answer any questions
• Opportunity to choose a Rally Kid to run in honor of
• Guaranteed race number for some of the nation’s premiere marathon and half marathons
• Free personal online fundraising page to help you easily reach your goals
• Race weekend events
• Team uniform including a Rally Athlete cotton t-shirt and a race day dri-fit Rally Athlete shirt
• An experience of a lifetime and a chance to make a difference in childhood cancer research
There will also be several informational meetings around Atlanta for those interested in finding out more!
Can’t run in the Disney Marathon? No problem! There are a number of race opportunities throughout the year that will fit your schedule. Please visit www.RallyAthlete.org or contact ester@rallyfoundation.org for more information!
New Balance Atlanta is thrilled about this opportunity and encourages you all to take part in the Rally Athlete Program!
Rally Foundation for Childhood Cancer Research is a 501(c)(3) non-profit organization, which empowers volunteers across the country to raise awareness and funds for childhood cancer research to find better treatments with fewer long-term side effects and, ultimately, cures.
We’re having a secret NB Minimus Sale- For a LIMITED TIME, you can get 10% OFF + FREE SHIPPING on any NB Minimus shoe! Enter code: NBATLANTA10D @ checkout. This is an exclusive sale for all of our followers on FB, Twitter and bloggers! Not looking for a Minimus shoe? That’s cool, you can still use the code because it’s good site-wide! Only at shopnewbalance.com
NB Minimus is a barefoot-inspired line of shoes created specifically for runners seeking a truly minimalist experience. It’s a cross-category collection, including road running, trail running, and wellness shoes. By ‘wellness’ we mean shoes designed for people seeking a more natural stance throughout the day, even when they’re not exercising.
MT10/WT10: An entirely different approach to trail running, the MT10 Minimus Trail takes the proven versatile durability of a Vibram® outsole and combines it with a fitted, minimalist upper that’s comfortable with or without socks.
MR10/WR10: Minimus is a whole new approach to athletic footwear, inspired by Good Form Running and designed to be worn with or without socks. The Minimus Road running shoe is engineered for use on pavement and other varied running surfaces. Supremely comfortable and extremely lightweight, the MR10 is taking the running world by storm.
MW10/WW10: Minimus is a whole new approach to athletic footwear, inspired by Good Form Running and designed to be worn with or without socks. The MW10 Minimus Wellness shoe is sublimely comfortable, engineered for recovery use as well as for other casual wear.
It’s difficult to imagine, today, heroic sports achievement without a soundtrack. From the crunch-time organ rendition of Elton John’s ‘Benny and the Jets’ at Los Angeles Lakers home games to the hand-picked at-bat songs of Major League baseball players to an entire series of marathons set to a rock soundtrack, music is a proven motivational tool for athletes and spectators alike.
For those of us performing for significantly smaller crowds, music plays a similar – and perhaps even more-personal – role. As the Walkman became the mp3 player (which became the even-smaller mp3 player), we’ve been able to bring our music collections with us into the gym and onto the road, with meticulously-crafted playlists designed to put us in a frame of mind that will elicit peak performance, both before and during our workouts.
What is it, then, that gets us moving? We asked four elite athletes – and members of Team New Balance – to let us know what gets them motivated (and what’s on their headphones):
Fasil Bizuneh
“I primarily listen to music while driving to workouts and doing core at home.” says the long-distance runner, who prefers to hit the road without headphones in-tow. “Music helps to get me into the right frame of mind before a big effort like a workout or race.” His tastes: upbeat songs, with heavy doses of hip hop that get him “ready for the heat of battle.”
Anton Krupicka
A self-described ‘huge fan of music’, world-class ultramarathoner Krupicka leaves the music at home for his runs, preferring the serene views and opportunity for thought afforded by long training runs in the hills. Instead, Anton’s eclectic, indie-leaning tastes make up what he calls a ‘motivational playlist for life right now’.
James Carney
Marathoner Carney takes a less-stringent approach to bringing headphones on the road, opting for music on his solo runs. “I go through periods where I listen to music on almost every run/workout and then I go for long stretches of time where I don’t listen to anything. Currently, I’m training in Flagstaff and have training partners on almost every run so I generally don’t listen to music. However, in Boulder, I train alone much of the time so I wear an iPod shuffle frequently.” With travel a big part of the job, James is prone to matching his soundtrack to his surroundings: “If it’s a tempo run or harder session I might listen to The Killers. If I’m up on the picturesque Switzerland trail high above Boulder, I love the mellow sounds of Radiohead.”
Mark Draper
British middle distance runner Mark Draper, like Anton and Fasil, forgoes music while running, but takes pre-race music to a near-ritual:
“As I’m getting started I like to go with a slowish song. You know, the ones that put more emphasis on the lyrics than the melody or the beat. Something that has meaning to me at the time and makes me really listen. Then I like to go down the commercial rap and hip hop route. My favourites are Kanye West, Jay Z and more recently Tinie Tempah. I love this type of music because it mixes both meaningful lyrics and great beats.”
As the race approaches, Mark gets even more old-school, opting for classic House and dance music. “This genre for me is all about the beat. The tunes I like most are the ones that build up continually all the way through!” he says. “It doesn’t normally take much for me to get pumped up but if I time it right it’ll drop right as I’m walking out onto the track! With that I’m ready to roll.”
Historically, lightweight running shoes have been made with a specific kind of runner in mind. They’ve been developed for the kind of runner who graces the cover of a magazine — the lithe, efficient, competitive runner for whom each ounce of unnecessary weight has performance implications. The shoes these runners required were minimal footwear designed to be run-in and regularly-replaced. That dictated that lightweight shoes evolved with a minimum of heel and midfoot cushioning, and placing a low premium on durability.
New Balance Running Product Manager Claire Wood and the Baddeley and Barringer 890s
As running has enjoyed its second wave of popularity, new kinds (and shapes) of runners have taken up the sport, and they’re changing the nature of the way we think about lightweight footwear.
“What’s happened is that neutral shoes — meaning a shoe without any kind of built-in stability device — are growing in popularity because running speciality stores, and people in general, are fitting runners a lot better. This comes as the industry has begun to concentrate on a shoe’s entire geometry, not just a component that creates stability. At New Balance we believe in engineering inherent stability into all of our shoes, neutral or not.” says Claire Wood, Running Product Manager for New Balance. “So combine these two things: the growth in neutral-cushioning and the interest in lightweight trainers — and we wanted to come out with an everyday running shoe that’s not scary to run in, is safe to run in, and is substantially cushioned.”
The result of this approach is the new 890 — designed for everyday use, and well-suited to the needs of both the technical and novice runner. At its core is REVlite — a New Balance Design Innovation Studio technology that was designed to deliver the lightest everyday trainer on the market without sacrificing durability or cushioning.
“The 890 delivers a really unique experience, and obviously the REVlite midsole foam is a big part of this,” says Wood. “It’s very durable and responsive, and it’s not going to break down like a shoe of that weight normally would, because it’s an everyday training shoe. The upper continues to deliver that experience over the foot, with super-soft, no-sew seamless welding and a surprisingly light experience top-to-bottom. ”
While New Balance continues to develop lightweight alternatives, like the performance-oriented 905, and the forthcoming NB Minimus, the 890 delivers a new experience suited to runners not necessarily in search of something closer to barefoot, or even the podium, but rather a lighter, more invigorating take on the running experience they already love.
When you pick up the upcoming NB 890 off of a shelf in a store, you will probably sense a certain harmony to its look, shape, and style, but you might not immediately know why. When function, design, and aesthetics are all considered together in the service of bigger questions throughout the creation of a new shoe, in the hands of the designer every detail, every choice, every line tells an important part of the story. This is purposeful design. And the resulting finished piece has a certain consistency and wholeness to it, that you can see and feel even if you don’t know much about the choices that produced it.
The New Balance Design Innovation Studio, led by JF Fullum, is about asking and following up on open-ended questions, and sometimes those questions become pathways to creating new products.
“What can the minimalist design of this foul weather jacket, or the seamless contours of that bra, teach us about new ways to think about structure and materials?” “How can we use technology and learning tools to help a runner who wants to improve their form?” Some of these lines of inquiry are kicked off by requests from elsewhere in the company; others are hatched from the team’s own observations and pointed introspection.
The project that led to the development of the upcoming 890 with RevLite technology has its roots in questions like “What would a shoe designed by runners outside of the footwear industry look like?” “What would a truly ‘no-BS’ shoe be?” As a first step, Fullum and the Innovation Studio team did some initial research along these lines and put together a short presentation that included design inspirations, potential approaches, and conceptual goals rooted in making a lighter, simpler trainer without sacrificing any key performance traits.
As it turned out, this research aligned well with a larger New Balance initiative focusing on lighter, more minimal shoes across the board. Additional conversations and research firmed up those initial questions into more pointed ones like “How can we make a lightweight everyday trainer that doesn’t sacrifice cushioning, ground feel, or support? How can we shave a full 2 ounces off of our neutral cushioning shoes and still deliver a great ride and keep the key measurements the same?” From there, development began in earnest and the RevLite project was born.
The following photos and their captions trace the design and development process Fullum led that culmonated in the upcoming NB 890 with RevLite – a process that also influenced and inspired innovation across NB product lines:
Benchmarking: The team rounded up similar shoes from competitors in the market and calculated the average of all of their key measurements, to establish some numerical goals.
Purposeful Design Exercise: The team dissected a shoe comparable in terms of cushioning and stablility in the company’s own line. They pinned it up for observation like a dissected frog and relentlessly re-evaluated each piece, asking questions like…is this piece serving an essential need? Is it possible to achieve this same effect with less weight? Can we do the same thing with fewer pieces? How can we reduce the number of parts while not sacrificing fit, support, comfort, quality?
Sketching and Exploration: From here, Fullum took to paper and pen and started to sketch. “I always see it as different parts within one shoe – I like to figure out each piece separately and then bring it all together.” The sketch phase usually takes about two weeks. At some point, Fullum finds a single element that makes sense, and he then focuses on that until it’s locked down. One detail falls into place first, and then he works through that, freezes it, and goes back to sketching until another detail emerges.
First Design Insight: In this case, a sketch of possible forefoot language is the first detail that both visually and structurally looked and felt right to Fullum. It was a single approach to an element that spoke to the overall goals of the project in its simple, purposeful design.
First Detail: A sketch of some diamond shapes similarly stuck out to Fullum as something to investigate further. As it turned out, cutting some diamond-shaped pieces out of the midsole in relief created a sort of independent suspension that reduced weight, created an interesting design aesthetic, and preserved the sole’s comfortable ride and smooth transition. The diamond motif would also show up on the sole pattern, where it helps with grip and transition.
Sole and Arch: With Good Form Running principles in mind, Fullum made the arch flat to assist with forefoot or midfoot striking, removed the plastic scoop that sits in many arches (which also saved weight), and created diagonal lines in the sole to help ease the transition from the foot’s initial contact with the ground through the full stride.
The Midsole: Fullum next challenged the engineering group, including Sean Murphy and Pat Choe, to come up with a new, lighter-weight foam that wouldn’t sacrifice feel or durability. After working with materials vendors and a number of compounds, they arrived at what would become RevLite. “It’s very light and feels really responsive,” reports Fullum. As an initial indicator of performance (prior to more pointed testing) for each foam under consideration, he took existing NB soles, shot the foam into them, and took off down the hall to see what it would feel like under his feet. RevLite was a clear winner, even in the hallway test.
The Tongue and Laces: Most shoes have a big piece of foam across the tongue, there to help cushion the top of the foot against the laces and knot. But in the quest to reduce weight and simplify to the absolute performance essentials, Fullum found he could reduce the amount of foam in the 890 to just the middle section without affecting comfort. For laces, he looked at the flatter, softer laces of typical racing flats, and found them to be a good fit for the 890. Based on the flat shape of this lace, he also made the holes flat instead of round, which helps them lock into place.
Aesthetics and Materials: The purposeful design process Fullum followed on the 890 all along saw aesthetics considered hand in hand with function, so many of the design decisions were already made once the structural elements were finalized. The team’s goal for the overall look of the shoe was to allow for an easy transition between running and everyday wear, a trainer that performs as well with jeans as it does on the track. To achieve this, they reduced the number of visible technical elements and surfaces to an absolute minimum, chose soft but durable synthetics and suedes, and reduced color palettes down to a few key colors.
Fullum describes the resulting 890 as a shoe for the runner who is interested in trying something new and exciting on their feet, but still wants to be confident about maintaining his or her current, traditional running practice. With its fairly traditional heel lift and neutral cushioning, it serves as an exciting alternative everyday running shoe to fans of the New Balance 759 or Nike Lunar Glide, both of which it beats by over an ounce at 9.65 oz., rather than those seeking a truly minimalist, barefoot-inspired shoe like NB Minimus. The 890 will be available in retail stores in February. Watch for updates to a number of New Balance lines in the upcoming months based on the approaches and principles outlined above, bringing lighter-weight, more streamlined designs to many of your favorite styles
While much of the development of New Balance’s forthcoming NB Minimus footwear line took place inside the Lawrence, Mass., labs, many of the insights that informed the design were gleaned some 1,800 miles to the west, in the hills outside of Boulder, Colo. NewBalance.com talked with Senior Designer Chris Wawrousek and Team New Balance ultramarathoner Anton Krupicka, who helped test and develop NB Minimus, about how the pursuit of the ideal minimalist shoe was driven by perpetual prototyping.
Anton Krupicka explains the philosophy behind the development of NB Minimus.
The NB Minimus Hack
Tony made a number of “modifications” to his NB790s, starting with significant trimming of the midsole to deliver a near-minimal drop from heel to midfoot. He trimmed just over ½” off the tongue and cut a notch in the rear of the upper for his Achilles tendon “because sometimes it gets really dry and cracked, and the shoe can rub there.”
The MT100 incorporated much of Tony’s feedback, so his “customization” was limited to the trimming of the midsole – a modification informed by the neutral foot position at the heart of the inspiration for NB Minimus.
Chris Wawrousek: “Obviously, we’re super excited about NB Minimus as a design group. [New Balance Product Manager] Bryan Gothie had this funny story about how he met Tony [Anton] and Kyle [Skaggs, also of Team New Balance] at a running shop. When Bryan came back, he started talking about these guys and the great things that they were doing. We all got super excited to have the opportunity to create product for such elite caliber athletes with direct input from them.
This is sort of a great inspiration point for us to jump off and really try to address some of the things that we were doing in trail running. Tony and Kyle represented a different breed of ultrarunning. We had done some ultramarathon research three or four years prior to working with these guys, and the shoes that they were driving towards were these really heavy, big shoes, and the guys that were doing it were grueling along – not at all what you think of when you think about the typical marathon runner. Then guys like Tony and Kyle came to the sport and brought this actual racing mentality with them, so to get to work with them was really pretty exciting.”
Tony Krupicka: “For me, I was with a different shoe company before New Balance, and I’ve always been a huge shoe dork, really into the design. As a runner, it’s the one piece of gear that really matters the most. So when I met Bryan in Colorado Springs, he was genuinely interested in what Kyle and I had to say about the shoes that he had with him.
Once I signed a contract, he started sending boxes, and Kyle and I were just beating up these shoes. Bryan would ask us “What do you guys think?”, and we told him what we thought and, for the first time for me, these guys were actually listening to us and cared about what we thought. So right from the beginning, I had this sense that if I told them something, they would genuinely consider it, rather than just saying “OK” and doing whatever they wanted. So it’s been great, and I’ve really enjoyed working with them.”
NewBalance.com: So, what was the point at which Tony’s input began to shape the product development of the MT100 and later NB Minimus?
CW: “Well, the 100 started out as this shoe that we wanted to make specifically for Tony and Kyle and really aim it at racing. As so often happens, in the broader market it was almost too early for us to come out with something quite so extreme. As a designer, it was disappointing, because the feedback we were getting from Tony and Kyle was very specific – things like the drop in the last. But these were things that the broader consumer base wasn’t really ready for.
Then all of a sudden, you had Born to Run [Christopher McDougall’s best-selling book about long-distance running], which created this whole new energy around this idea that we weren’t really meant to run on wedges. Which is what we had heard from Tony and Kyle before but weren’t ready to leverage yet. So, a lot of what we had talked about with Tony and Kyle and the origins of the 100 – the 100 itself didn’t really live up to all of those ideas, but when we were able to free ourselves up and do NB Minimus, a lot of the seeds had been planted with the 100.”
NB.com: Tony, we’ve talked before about some of the “customization” you did to the 100s you were running in. How much did that influence the development of NB Minimus?
TK: “Well, the 100 was the first shoe that I had a lot of input on, and I had been learning a lot about shoe design and construction along the way. There were things I wasn’t happy with, like the way that the upper integrated with the platform on the 100, so I ended up trying to fix that by, basically, trimming down the platform. That was really my motivation for the carving I was doing on the 100s, and even the 790s. Basically just going for that flatter drop between the heel and the forefoot. Like Chris said, we were really just a year or two early with the 100 in terms of being able to reach the consumer – not everyone was excited yet about having a really flat, flexible shoe.
NB Minimus, though, is really a whole different shoe line than the 100 series, which is nice because it really allows you to get kind of radical, as opposed to sticking with conventional shoe designs. ”
CW: “Certainly the conversation – from where we were with the 100 to when we started the NB Minimus – the range of what was acceptable footwear just became so much broader. Years ago, we would talk about things like “Can we move that heel crashpad 2mm forward, or is that going to impact the medial rollover too much?” Now, the scope of the conversations you can have about shoes has totally changed to this really open, really fun area to work in.”
NB.com: So, is this an iterative process in which Tony gets a new pair of shoes and gives feedback, and Chris’ team takes that feedback and makes adjustments? How does the actual collaborative process work?
TK: “I got some pretty early prototypes of the NB Minimus, and all they were was this rudimentary sole with the upper from the 100 so that I could run in them. Actually, even before that I got what was really just the last. Really, it was more like a slipper. That was super early in the process. We hadn’t even really been thinking about the shoe yet, we just had a last. From there, they sent me some CAD drawings, and I would comment on them and send them back. So from my end, it’s been pretty integrated between us from the start.”
CW: “Sometimes in my mind, it’s hard to separate out what NB Minimus is today from this whole field of research that we’ve been doing for a number of years, since our Advanced Concepts team identified natural running as a focal point. Those early prototypes were really a test bed for understanding What does it mean if you change the heel to toe drop from 6mm to 3mm to 0mm, and how does that change people’s running?”
The Evolution of NB Minimus
First attempt at natural running last
Prototype used to evaluate effect of heel lift on running performance (8mm heel lift)
Prototype used to evaluate effect of heel lift on running performance (4mm heel lift)
Prototype used to evaluate effect of heel lift on running performance (0mm heel lift)
Second evolution of natural running last
Advanced Concept team’s first molded natural running soleunit
Third evolution of natural running last
Origin of the MT10 – stretch fit upper evaluation
First prototype soleunit of the MT10 with the MT100 upper
First upper prototype of the MR10
First prototype of the MT10 with stretch fit upper
Pull over of the MT10 with cord closure
Pullover of the MT10 with lace closure
Upper pattern corrections to the MT10 – elimination of the stretch fit
Cross section of the MT10 used to validate internal heights
Final pullover of the MT10 – full commitment to the lace closure
Second prototype of the MT10
Prototype used to evaluate effect of heel lift on running performance (4mm heel lift)
NB.com: To what extent, Tony, did you have to learn to speak a designer’s language to play a more substantial role in the product development process?
TK: “Well, I’ve learned about durometers and upper materials and that sort of thing, but I really just tell the designers what I’d like to see and how I would like it to feel on my foot and perform. Through osmosis you end up learning what these terms are. ”
CW: “Tony talks really well about shoes. It’s pretty clear what he’s after.”
NB.com: Is the feedback you’re giving, Tony, geared toward making a better shoe for racing, for training or just for running?
TK: “For me, it’s typically a racing shoe. I end up, for the most part, training and racing in the same shoe. That’s changed somewhat with NB Minimus – and this is really tied to my philosophy on the barefoot running movement – because for me it’s not so much about an all-or-nothing approach. If I train on a daily basis in a shoe like NB Minimus, which is super-flexible and really low to the ground, then that allows me to race in a shoe that’s really light as well. For my purposes, on the terrain I cover, NB Minimus might not be quite protective enough. Training in them on a daily basis allows me to race in a shoe that’s much lighter than I might otherwise.
The line itself is sort of split: The 100 is kind of a racing shoe that I’ll use for long runs, and the NB Minimus is something I’ll use more as a training tool. Over the last few months, I’ve begun to gear my feedback to the two shoes with that in mind. ”
Glossary
After our conversation, we asked Chris about a few of the terms that were tossed around. Here’s what he came back with.
Last
“The foundation. It influences everything on a final shoe, yet can be hard to understand, even to a veteran of the footwear industry. Last work is a strange blend of art and science, like alchemy or something.”
Heel crashpad
“Engineered area to coincide with a user’s first point of contact between the shoe and the ground. Usually on the heel, but in the case of NB Minimus we are hoping to move that point of contact farther forward. It’s most obvious on the MR10. The slightly radiused area of rubber towards the forefoot of the outside of the shoe is kind of a ‘crash pad.’ Tony’s old shoes greatly influenced this decision, though he and our team still debate whether it’s better for him or not.”
Durometer
“Often used broadly to describe various properties about the midsole and outsole. Generally speaking, it’s what people are referring to when they say a shoe is ‘hard’ or ‘soft,’ and technically they are correct — durometer is a measure of hardness. In reality though, ‘hard’ or ‘soft’ comes from combination of factors that also includes compound (the chemical makeup of the components), specific gravity of the material, geometry, upper construction and assembly method.”
It’s more than a workout plan-it’s a movement for change. Join The 2010 Movement Challenge and start now to reap the rewards of your running program. As you accrue points for race miles logged, personal bests and more, you’ll increase your chances of winning the grand prize: a $25,000 donation to your favorite charitable cause! Plus a free full-page Public Service Announcementto be published in Runner’s World, Running Times, Women’s Health and Men’s Health in 2011. Along the way, you’ll also have opportunities to win other great prizes in recognition of your running milestones.
YOUR CAUSE, YOUR CHALLENGE
Pick your cause and get moving.
You’ll be rewarded with points in four different categories:
1. Distance: Every mile counts. Earn points for each race mile logged.
2. Personal Bests: Is your race time getting better and better? Each personal improved finish time wins you points.
3. Cheering Section: Every time you add a cheering fan, get points.
4. Running Mates: More Challengers mean more opportunities to make a difference.
Refer a new Challenge participant and add points to your overall score.
Sign Up, Start Moving
Don’t let another day go by without doing something about a cause close to your heart. Go to www.movementchallenge.com to register for The 2010 Movement Challenge. As an official Challenger, you’ll join a community of cause-minded runners, and have access to expert training tips, a convenient Race Finder, and an interactive progress tracker. Adding to the excitement will be special challenges to earn bonus points and new products from New Balance. Choose your cause and start your movement. The first 500 members will receive 1,000 complimentary points.
Here’s how the Movement Challenge works. Just like running, it’s a simple, step-by-step process:
Register. A few quick questions will get you signed up and ready to go. Your Runner’s Profile will help connect you to other runners in your community who share your passion for running and may even support your cause.
Choose a cause that will be the heart and soul of your Movement. It can be a nonprofit organization featured on our list, or you can add a local nonprofit, as long as the organization has 501(c)(3) status with the IRS.
Log any of your races from 2010 to start accruing points. But you can earn more points four different ways: official 2010 race miles logged (walk events count, too); personal bests achieved in 2010 races; having fans sign up for your cheering section; and referring new Challengers.
Log ALL of your races from 2010 and find more races near you via our Race Finder. The more races you run, the more race miles you’ll log and the more points you’ll earn.
Get motivated with special New Balance product offers.
A purchase will not improve your chances of winning. Void where prohibited. Contest begins at 12pm ET August 2, 2010 and ends Dec. 31, 2010 11:59pm ET. Must be over 18 and resident of 49 United States or DC (EXCLUDING RESIDENTS OF AZ). For the Official Rules, visit www.movementchallenge.com.Winner will be selected based on point totals from criteria of distance, personal best, supporters, and recruits. Rodale Inc.,33 East Minor St.,Emmaus, PA 18098-0099, and New Balance Athletic Shoe, Inc., Brighton Landing20 Guest St., Boston, MA 02135-2088, is/are the operators of the Contest.
New Balance Running Product Manager Claire Wood and the Baddeley and Barringer 890s
TriCity New Balance 