Tag Archives: susan g komen

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New Balance Continues Commitment to Susan G. Komen for the Cure®

Boston, MA – New Balance announced today that the company will continue its long-term commitment to breast cancer research, awareness and prevention with a minimum donation of $500,000 to Susan G. Komen for the Cure® from sales of the 2010 Lace Up for the Cure® Collection.

“New Balance is committed to supporting the promise of Komen for the Cure and raising funds through corporate and consumer donations, including those made through purchases of our Lace Up for the Cure® Collection,” says Catherine Marquette, cause marketing manager for New Balance. “We believe we can make a significant contribution to breast cancer education and research by promoting physical fitness and healthy lifestyles as a way to reduce the risk of breast cancer.”

New Balance will donate 5% of the suggested retail price of sales from the Lace Up for the Cure® Collection with a guaranteed minimum donation of $500,000 to Komen each year through 2012. The Lace Up for the Cure® Collection is available at retail year-round.

On October 1, 2010, New Balance will debut an 8 minute video highlighting the Susan G. Komen 3-Day for the Cure®. The video chronicles the experiences of the “Tough Warrior Princesses,” a group of 10 breast cancer survivors, close friends and family from the greater Boston Metropolitan area as they trained and participated in the Boston Komen 3-Day. This video shares the inspiring story of these women and their incredible bond with each other. The full length video will debut tomorrow at http://www.youtube.com/whatmovesyou and a :90 version will air in New Balance stores across the U.S. during the month of October.

Additionally, New Balance stores will continue last year’s successful local fund raising program. Each store will raise funds for their local Komen Affiliate by offering consumers the opportunity to purchase a pink shoe pin-up for a $5 donation. With the donation, each consumer with receive a $10 coupon towards their next purchase of $75 or more.

 

http://www.tricitynewbalance.com/race-cure-c-59.html

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One more reason to get off the couch

Everyone knows there are benefits to exercising and being active, but recently science has shed some light on just how helpful exercise can be – especially when it comes to breast cancer. According to estimates from the American Institute for Cancer Research (AICR), it’s estimated that 33,000 cases of breast cancer could be prevented each year in the United States by maintaining a healthy body weight.*

So how do you determine if your body weight is healthy? One method is to measure your body mass index (BMI). This is a comparison of your weight to height ratio. A BMI between 18.5 and 24.9 is generally considered healthy. Though this method is by no means perfect it can give women a general idea.

What’s the takeaway? Get out and be active. Whether it’s throwing on some workout gear and heading to the gym, or taking the stairs instead of the elevator. Every little bit helps. There’s no better time, and now there’s no better reason.

Learn more about breast health basics and proper techniques for self exam.

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* FOOTNOTE:Calculated from total estimated incidence, Cancer Facts and Figures 2009, ACSReference: AICR. New estimate: excess body fat alone causes over 100,000 cancers in US each year. Researchers present data linking obesity/overweight to higher cancer risk, poorer cancer survival. Available by clicking here.

Accessed November 9, 2009.

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Race for a Cure | New Balance

At New Balance, we believe that it’s not enough to do well, we must also do good. Our “What Moves You” YouTube channel is dedicated to supporting the causes that move us and inspire you to do the same. This year, we’re proud to continue our 20-plus year relationship with Susan G. Komen for the Cure® and their promise to end breast cancer. We’re also pleased to support Girls on the Run, a non-profit prevention program that encourages preteen girls to develop self-esteem and healthy lifestyles through running. Join us in our support of these causes.

Check out New Balance’s Race for the Cure Collection